7+
YEARS OF
EXPERIENCE
18+
0→1 PRODUCTS
BUILT
2+
YEARS IN AI
PRODUCTS
∞
ITERATIONS
(& COUNTING) 😉
Designing clarity into complex products.
Work · Case Studies
Selected projects.
A small set of problems I've worked on closely.
Why did Q1 pipeline slow down?
+18.4%
avg cycle ↓ · meetings win on segments above $50K
AI · DATA
Workbook
At Petavue, Workbook replaces chat as the core experience — shifting users from asking isolated questions to creating structured, evolving analysis that drives decisions.
SYSTEMS
Design System
A scalable system that reduced design time, improved consistency, and enabled faster product iteration across teams.
So you want to hire an AI agent?
PLAYBOOK
AI Agent Playbook
A real-world guide to designing and deploying AI agents in GTM workflows — focused on scoped use-cases, human-in-the-loop systems, and measurable impact.
One install
ZI Script
4 products · 1 source
INTEGRATIONS
ZI Script
Led a multi-team initiative at ZoomInfo to unify fragmented scripts across FormComplete, Chat, Schedule, and WebSights — reducing developer dependency and giving marketers direct control.
AI · Personal
Building with AI.
Personal experiments at the intersection of design and intelligent systems.
Personal · In progress
More AI projects.
More personal explorations at the intersection of design and intelligent systems are in the works — stay tuned.
Experience · Beyond Titles
Where I've built.
Jan 2024 — Present
Petavue
Founding team member and first product team hire. Led 0→1 design, planning, and prototyping (architecture, systems, UX) while partnering closely with founders to transform ambiguous challenges into clear, scalable product solutions. Built and led a high-performing product team alongside co-founders and PMs, driving subsequent releases with enhanced features and scalability.
Dec 2020 — Dec 2023
ZoomInfo
(after acquisition of Insent)Core team member shaping product design vision pre- and post-acquisition. Led the redesign of Insent's platform, MS Teams, and Slack integrations to align with ZoomInfo's multi-vertical, persona-driven use cases. Improved Ringlead Routing UX. Worked with US and Israel teams on FormComplete UX while leading Chat design. Designed the ZoomInfo Script — an admin setting that streamlined management of FormComplete, Website, and Chat features.
Oct 2019 — Nov 2020
Eleve Media
Designed end-to-end product experiences for brand-influencer collaboration across web and mobile. Created a web solution for brands to define campaigns, budgets, and target audiences; built a mobile experience for influencers to discover opportunities and manage collaboration decisions.
Mar 2019 — Sept 2019
BharatAgri
Designed a localized mobile app for farmers, supporting multiple regional languages to boost accessibility and usability. Collaborated with ground teams to assess digital literacy levels and translate real-world insights into simple, intuitive user experiences.
Stack · Tools Behind The Work
What I use.
The kit I reach for daily — for shipping interfaces, exploring with AI, and pulling the whole story together.
Figma
Design
Adobe
Design
Claude Code
AI coding
Lovable
AI prototyping
Framer
Web builder
Notion
Productivity
Descript
Video editing
Perplexity
AI research
People · Kind Words
From the people I've built with.
Slack notes, shout-outs, and quiet wins from teammates and partners I've shipped beside.
Grateful for the engineers who flagged the edge case I never sketched.
Thankful for every PM who let me sit with the problem before sketching.
Grateful for the founders who treated design as a question — not a deliverable.
